The United State Forest Service created Smokey the Bear to educate people and children about the danger of forest fires. Smokey the Bear was a mascot for public including young children and older youth. This way the firefighters were able to create awareness to prevent fire on many places. A promotion of featuring Smokey was established in 1944 that came with the slogan.
The slogan stated “Smokey Says-Care Will Prevent 9 out of 10 Forest Fires.” Later on a new slogan came out saying “Remember… Only YOU Can Prevent Forest Fires.” In April 2001, Smokey Bear had another new slogan saying “Only You Can Prevent Wildfires”. According to the Ad Council, Smokey the Bear and his messages are recognized by 95% of adults and 77% of children in the United States.
In 1952, Steve Nelson and Jack Rollins wrote the song “Smokey the Bear.” The reason of adding “the” to keep a rhythm for the song. The Smokey’s namehas became very popular since 1950. You came across with Smokey’s name at schools looking at the rulers. Later on in the Little Golden Books series was called Smokey the Bear and the name Smokey was used in the book as well. It should also be mentioned that at the beginning the Smokey’s name was spelled different like “Smoky”
“The fictional character Smokey Bear is administered by three entities: the the United States Forest Service. National Association of State Foresters and the Ad Council Smokey Bear’s name and image are protected by U.S. federal law, the Smokey Bear Act of 1952 National Association of State Foresters,”